Organic cotton is grown using methods and materials that have a low impact on the environment. Organic production systems replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilisers and build biologically delivers agriculture. Third-party certification organisations verify that organic cotton producers use only methods and materials allowed in organic production. Organic cotton is grown without the use of toxic and persistent pesticides and synthetic fertilisers.
Why did I choose organic cotton? As a new mama I wanted to give my little one the best, as all mothers do. It is an instinct deep within to provide what is best for your child in whichever way possible, and the choices go far beyond food, sleep and basic care. We live in a society whereby fashion is unavoidable. It is all around us, and with a passion for playing dress up from a young age, I was always going to make choices in my little girls’ wardrobe that would be aesthetically pleasing and fun. But I wanted to make a difference and better choices in how I purchase clothes. I found it incredibly hard to find unique pieces with ethical production in Dubai. I found this gorgeous romper - but had to import it - it was for her first birthday and I could not get enough of how incredibly cute she looked in it. It inspired me to start a brand that made adorable organic cotton clothing, produced ethically and sustainably.
The journey began and with it selecting makers and artisans is key to our success. Without their knowledge, hard work and commitment to the brand, there would be no brand. They take my vision, designs, interpret them and produce quality and beautiful clothes. We walk such a close journey with them and that is how we wish it to be. It has been an incredibly tough two years for the organic cotton trade in India. Not only have they been penalised by traders selling organic cotton that is not, their crops have been hit, COVID has played a major part in reduction of organic cotton, illness and death has affected the remote parts significantly. Business had to close, people lost their livelihoods, but more devastating their lives. More recently our manufacturer has been hit hard by the monsoon season, cutting them off from their factories, unable being complete orders. It has made it tough for us too, our manufacturers have faced so much and yet they are resilient, and so will we be. We remain committed to our markers and artisans and pray for better times across the world.
We only use GOTS certified manufacturers, staying true to our ethics and values, but mainly because we know and trust the supply chain, ensuring makers and artisans are treated fairly and receive a fair wage.
I adore baby rompers, and it will remain within our range for as long as I create. Be it girl rompers or boy rompers, it will be there. It might change in shapes but you will always find a cute baby romper in our collections.
What challenges have you faced in your life that has made you stronger and more resilient?
